Waypoint - Packaging Design
In this project, we were tasked with designing packaging inspired by a specific location. I created the concept and packaging for Waypoint CBD — a calming, CBD-infused drink designed to be enjoyed in Camden, London.
Each can features a QR code that links to an interactive platform where users can anonymously pin the places in Camden where they feel most relaxed. As more people contribute, it builds a shared calming map of the area, encouraging exploration and community around moments of calm — all while enjoying Waypoint CBD.
The drink comes in three Camden-inspired flavours:
– Lemon Lock
– Market Mango
– Coconut Canal
